Business

Making The Most of a Google Business Profile

Small business owners need to pay attention to their Google Business  profile. Given the power and reach of Google, having a business profile is like getting a desk somewhere at Google where you get to influence how people find your business. Some people don't even leave Google before they make a decision about your business. Done right, a Google Business Profile helps reach more potential customers by increasing online visibility. First, make sure that all of the information on your Google...

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Customer Feedback and B2B: It’s Still Essential

How many times a day does the topic of online toxicity and cancel culture come up? That boils down to reputation management and how a comment can be an asymmetrical attack-- an attack with no adequate defense. Some business have spiralled and crashed thanks to a spate of negative online reviews. This isn't uncommon for the B2C market, but business-to-business is not immune. Customer feedback is essential for B2B businesses for a number of reasons: Product or service improvement: Customer...

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Top 7 Signs A Website Is Abandoned

Top 7 Signs A Website Is Abandoned

Websites need TLC. A garden and a website have a lot in common: They start in the dirt: for gardens, it’s literal soil; for websites, it’s dirt poor rankings and lack of discoverability.  The conditions need to be favourable to growth. Plant the seeds and give them some time. Nurture them. Prune the weeds (ie. spam comments and performance issues).  An abandoned website can pose some liability for the site owner– the business the website represents. It could have outdated information, security...

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Web Maintenance Checklist

If you own a site, whether it is for personal use as a blog or you use it for your business, the site must be maintained frequently. The system is constantly updated and if you do not take enough care of your site through proper web maintenance, you will not attract traffic. Getting traffic and converting those visitors into customers is a key point in having a web presence. There are many things you should do to maintain your site, and we have made a list that will help you further. Be sure...

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It’s 2023: These Are Seven “Features” That Shouldn’t Cost Extra

  When it comes to web design, there are many designers and packages available. Various players in the web industry have tried to differentiate themselves with new features and buzzwords - but how many of these “premium features” are actually standard? In many cases, your provider may be artificially throttling a feature they get for free, or in unlimited supply, just to turn around and sell it to you as something special. When looking for your next website design, make sure that you are...

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Can Google Advertising Grants Help With Your Online Marketing?

Have you heard of Google grants? Google grants are another version of Google Adwords. However, this one is specifically for non-profit organizations. If you are a listed non-profit organization in Canada, then you can get $10,000 every month. In a year it becomes $12,000 with the help of google grants. All non-profit organizations need traffic and attention from people as well, like any other website. Using the internet, you can easily get the word out about your organization and gain the...

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